MEDIUM-FIDELITY

SOCCER CLEATS

LATERAL SIDE

MEDIAL SIDE

TOP-DOWN

HEEL

SOLE

HEAD-ON

I created a medium fidelity soccer cleat, using real leather for the upper, along with styrofoam and a hardening putty for the sole. With two layers of thin leather on the upper, it creates a thin surface mimicking barefoot like synthetic materials, while having the raw natural qualities of leather. The contrasting grey and navy colors create aesthetic contrast. With a second layer of leather, mainly over the striking areas where a player's foot makes contact with the ball, there is added comfort, padding, and protection.

MATERIALS & SOFTWARES & TECHNIQUES USED:

Adobe Illustrator
Pen on Ink
Figma
Sewing (stitching the upper)

Forming Clay
Navy Calf Skin Leather
Grey Faux Leather

IDEATION

COLORWAYS

PROCESS

TARGET CUSTOMER

Soccer players playing at the highest level in college, high-school, and professional.
Professional players seeking to merge comfort and performance with style.
Younger athletes – growing and improving players seeking a cleat to enhance performance
Style-Conscious Athletes – Soccer players wanting to express themselves on the field.

Biggest opportunity:

High level athletes looking to enhance performance while looking stylish on the pitch, since they are willing to spend more money to feel confident and the best they can be while playing.

Persona Example

Age: 20
Demographic: Male, midfielder, college division 1 athlete
Interests & values: Controlling the game from the midfield, pure touch, elite passing, has been playing soccer for whole life, currently playing at the highest collegiate level.

PROBLEM STATEMENT

Leather soccer cleats are often bulky and too padded not leaving enough of a raw touch on the ball, meaning the comfort gained from a leather upper comes with sacrifices.

DESIGN CRITERIA

Shape:

Shape conforms to the foot, not restricting but not loose.

Comfort:

Using a soft leather that is soft and plush for maximum comfort.

Neutral Colors:

Having an accessible color palette that goes with many uniforms.

Touch on the Ball:

Thin upper to make the ball feel as close to one's foot as possible.

Aesthetic:

Clean timeless design that is innovative and different.

COMPETITOR PRODUCTS

PRIMARY MATRIX

SECONDARY MATRIX

OPPORTUNITY STATEMENT

We have the opportunity to create a pair of soccer cleats that changes the way leather cleats are perceived by the soccer community. With a lightweight cleat that has the natural qualities of leather, the best of a thin synthetic upper and padded soft leather upper can be combined into the best leather cleat possible.